A MULTISENSORY IMMERSIVE EXPERIENCE
Welcome to 1921. You are going to travel back through time and play the role of Ernest Beaux, during an immersive, multi-sensory experience. You have an appointment with Gabrielle Chanel, so you can present her with your recent work perfume samples for which you would like her opinion. There are 5 of them.
79th Venice Biennale
“We want to fully express the whole range of XR projects,” says Venice Immersive curator Liz Rosenthal. “This installation project goes beyond just putting on a headset; there are haptic experiences and things you can actually see outside.”
“There are smells as well,” adds Rosenthal. “It’s a whole hybrid installation incorporating scent and touch, of which Mathias is a master.”
“It’s also a very interesting example of how a brand as powerful as Chanel is looking into immersive media,” says curator Michel Reilhac.
